A considered purchase
Software, professional services, medical, industrial. Anything a buyer shortlists before they talk to anyone. If your sale closes in one click, this is not for you.
AI Discoverability
When a buyer asks ChatGPT about you, what does it hear?
Buyers research you before the first call. More of that research now happens inside an AI engine. We measure what ChatGPT, Claude, Perplexity and Gemini say about your company, then fix it, month by month.
ChatGPTClaudePerplexityGemini
The new first call
Your next buyer has already asked an AI what you do.
Before anyone books a call, they ask. Who does this well? Who should we shortlist? What does this company actually do? A growing share of those questions now go to ChatGPT, Claude, Perplexity and Gemini. The answer comes back as one paragraph with three or four names in it. If yours is not one of them, you were never in the running.
Answer engine optimisation, AEO for short, is the work of getting into that paragraph, and getting the description right once you are. It is not SEO with a new name. A search engine ranks pages. An answer engine writes a sentence about you, from whatever it can find.
What a buyer types
"Who should we talk to about our investor presentation?"
The engine names three or four companies, describes each in one line, and cites the page it read. The companies it did not name do not exist to that buyer. Our job is to get you named, described in your own words, with your own page as the source.
Every month
Six things, every month.
The same loop each month. Measure what the engines say. Fix the sources they read. Measure again. Nothing is guessed, because the benchmark tells us what moved.
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01
The 25-question benchmark
Twenty five questions a buyer would really ask, put to ChatGPT, Claude, Perplexity and Gemini word for word, in a fresh chat. For every answer we record whether you were named, where, and which source the engine cited.
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02
FAQ and answer pages
Pages that answer the exact questions buyers ask, in the words they use, so an engine has something clear to quote. Short, direct, and built around one settled message.
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03
llms.txt
A plain text file on your site that tells AI crawlers what your company does, who it is for and where the proof lives. Most company sites still do not have one.
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04
Schema
Structured data, the code that labels your pages as an organisation, a service, a FAQ, so engines read your site the way you meant it to be read.
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05
The authority pack
The third party places engines trust: your LinkedIn company page, directories, Wikidata, press and partner profiles. Made consistent, so every one of them says the same sentence.
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06
The monthly brief
One page. Where you were named, where you were not, what we changed, what moved as a result, and what comes next. Written for the person who has to decide whether this is working.
Who this is for
Companies whose buyers research them before the first call.
A real company behind it
You already have clients, proof and a website. We make sure the engines can find it and repeat it. We cannot make an engine describe work that does not exist.
One message, settled or close to it
Engines repeat what they read. If your site says three different things, the engine will pick one, and it may not be the one you want. If the sentence is not settled, we start there.
Pricing
Two shapes, depending on who does the publishing.
AI Discoverability Lite
The benchmark, the authority pack and the monthly brief. We measure, diagnose and write the brief. Your web and marketing team publish the changes.
AI Discoverability Full
Everything in Lite, plus we write and publish the FAQ and answer pages, the llms.txt and the schema with your web team. One person owns the outcome: your AEO lead for APAC.
Included
Lite
Full
25-question benchmark across four engines
✓
✓
Authority pack
✓
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Monthly brief
✓
✓
FAQ and answer pages, written and published
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✓
llms.txt, written and published
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✓
Schema, written and published
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✓
A named APAC AEO lead
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✓
Prices in US dollars. Three month minimum, then month to month. Setup covers the first benchmark and the site audit.
Where this fits
Same message. One more place it has to land.
Most companies can't explain what they do in one sentence. We fix that. Then investors, buyers and AI engines all hear the same answer. The deck, the website and the one-pager carry the message to people. This carries it to the engines people ask first.
The engine can only repeat what you have already said clearly.
Questions, answered
AI discoverability questions, answered.
What is answer engine optimisation (AEO)?
AEO is the work of making sure AI engines like ChatGPT, Claude, Perplexity and Gemini name your company, and describe it correctly, when a buyer asks a question you should be the answer to. A search engine ranks pages. An answer engine writes a short answer and picks a few names. AEO gets you into that answer.
How is AEO different from SEO?
SEO earns a position on a results page. AEO earns a mention inside a written answer, with the right description next to it. The two overlap, because the engines read the same pages, but the work is different: clear answers to real questions, structured data, a llms.txt file and consistent third party profiles, rather than keywords and backlinks.
How do you measure it?
Twenty five questions a buyer would really ask, put to four engines word for word each month, in a fresh chat. For every answer we record whether you were named, where in the answer, and which source the engine cited. That is the benchmark. It is the first thing we build and the number every monthly brief is measured against.
How long before the engines change their answer?
Expect the first movement within two to three months, which is why the minimum term is three months. Perplexity reads live pages and moves fastest. ChatGPT and Gemini lean on what they already know and take longer. We report the actual movement every month rather than promise a number up front.
What does it cost?
Lite is $5,000 a month and your team publishes the changes. Full is $7,500 a month and we write and publish with your web team. Both carry a $2,500 setup and a three month minimum. Prices are in US dollars.
Do we need our messaging settled first?
Yes, or at least close. Engines repeat what they read. If your site says three different things, the engine will pick one, and it may not be the one you want. If the sentence is not settled, we start there, with the Positioning Sprint.
Can you guarantee we will be named?
No, and be careful of anyone who does. Engines change their answers, and nobody controls them. What we can do is measure honestly, fix the sources the engines read, and show you the movement month by month.
One question
What does the engine say about you today?
The first benchmark takes two weeks. You will know the answer before you decide anything else.