Case Study Website Investor Deck Brand System

ImmunoMet Therapeutics from buried science to a story investors lean into.

Client
ImmunoMet Therapeutics
Sector
Clinical stage oncology
Engagement
Website, Investor deck, Brand
The project

ImmunoMet is a clinical stage oncology company with a best in class mechanism and genuinely strong data. Their old website and pitch deck made them look like everyone else. We rebuilt both around one idea: the science is the story. A cinematic website to greet investors, and a BIO International deck built to be presented.

ClientImmunoMet Therapeutics
Lead assetLixumistat (IM156)
DeliverablesWebsite, Investor deck, Brand
Deck venueBIO International, San Diego
RoleStrategy, Narrative, Design
Metabolic oncology Clarity Credibility Capital
01 / The Transformation

World class science, finally dressed to match.

The old site was a 2018 template that buried the story. Here it is, beside the site today, exactly as it lives at immunomet.com.

Old Site
immunomet.com
ImmunoMet's old website, a plain text heavy template
The site today
immunomet.com
New: 50% response rate at RP2D in pancreatic cancer, presented at ESMO GI 2025 →
Science Clinical Pipeline Investors Team About Contact Us
Metabolic Oncology · Founded 2015

Developing novel cancer drugs by targeting metabolism

ImmunoMet Therapeutics is a clinical-stage oncology company developing lixumistat (IM156), a best-in-class OxPhos inhibitor that targets the metabolic dependency driving cancer-cell survival in resistant tumours.

View Our Pipeline →Get in Touch
Lixumistat · Phase 1b/2a CompletePancreatic CancerOxPhos InhibitionMD Anderson

The old site, then the live site today. Scroll inside either frame.

Designed for every screen

A clinical first impression, desktop to phone.

ImmunoMet homepage on a laptop
ImmunoMet homepage on mobile
02 / The system

One brand language, website to slide.

A single palette and type system, so the company looks like itself everywhere an investor meets it.

Deep Navy#06141F
Clinical Navy#0F2A40
Signal Teal#3CE0C9
Cyan#19A7D4
Trial Blue#2E6FE0
Gradientaccent only
Display, structure
Targeting metabolism
Jost, tight tracking. Headlines, data, labels.
Serif italic, the accent
a best in class mechanism
Instrument Serif. One accent line per headline.
Body, the proof
Clear, unhurried paragraphs that let the clinical data speak without crowding it.
Inter, grey, generous line height.
03 / The investor deck

The same story, built to be presented.

For BIO International in San Diego, we carried the website's logic into the raise. Open on the gap, land the mechanism, prove it with the trial, then make the ask. Sixteen slides, every one earning the next. Below are real slides from the deck.

A presenter delivering the ImmunoMet oncology slide to a full investor audience at a biotech conference
The mechanism slide, live in the room. Highly technical science, made clear enough to hold an audience.
Deck slide
Deck slide
Deck slide
Deck slide
Deck slide
Deck slide
Deck slide
Deck slide
Deck slide
Deck slide
Format 16:9 PowerPoint Length 0 slides Story arc Gap, Mechanism, Proof, Ask Presented by Dean Welsch, CEO
04 / What changed

From looks like everyone to sounds like a leader.

0 sec
to grasp the differentiated mechanism, down from never
0 story
running through website and deck, instead of two disconnected assets
0 ask
a single, confident call to action for partners and investors
Your raise

Have a story worth telling clearly?

If your science is ahead of your slides, that is the gap we close. Website, investor deck, or both.